How to redirect a page or URL in WordPress without hurting your SEO?

Whenever you plan to redesign a website or update old content, some chances change your URL structures. Moreover, following WordPress redirect best practices can risk you with the negative impact of user experience (UX) and search engine optimization.
Redirect page in WordPress

Whenever you plan to redesign a website or update old content, some chances change your URL structures. Moreover, following WordPress redirect best practices can risk you with the negative impact of user experience (UX) and search engine optimization. The redirection of WordPress functionalities built into the core platform which designed to catch incorrect URLs.

WordPress set up URL redirect tries to locate URL which redirects the visitors. Here, we’ll understand the importance of WordPress, which influences page speed and of course, SEO. Let’s get started.

Talking about redirecting in WordPress, map one URL with a different one. In other words, where users click the link to page A it redirects to Page B instead. Mainly, there are five types of redirects available such as:

  • 301: It’s a type where WordPress 301 redirect is permanent. It indicates that the original page doesn’t exist at its actual address. It makes sure the search rank stays respectable.
  • 302: It serves as an alternative page that requests file exit at the specified address bit reason cannot be found. It redirects temporarily which causes a problem for some browsers with most sites of no use.
  • 303: It creates a replacement with less-than-helpful than 302. Moreover, it helps to prevent screen refreshing sensitive data like credit card information.
  • 307: It helps to redirect temporary and nearly identical information to 303 redirects. It differs when 307 utilizes the same technique to send data and information. Mostly, 303 uses two different methods.
  • 308: In here, cousin 303 and 307 redirects achieve the same functionalities. It is permanent rather than temporary. Mostly it’s used for developers rather than everyday WordPress users.
  • 404 Not Found: It redirects broken or missing links with another page like the 404 error page or the site’s home page. It enables users to keep browsing the site even in case of page missing.
  • HTTP to HTTP Redirect: It’s an HTTP URL that takes advantage of an HTTP in SEO and security. It forces browsers to display the HTTP version of all pages where one only needs to set up a redirect.

How to create WordPress 301 Redirect using .htaccess?

As we have seen earlier that it’s used permanently forward with one URL to others. Here, the search engine by default moves to a new location by indexing it. It redirects your site from losing search engine rankings. Let’s understand its approach. 


Verify Web Host’s .htaccess editing rules

Here, the .htaccess configure FileFile tells the server how to display pages from the WordPress root directory. One needs to check with the hosting provider before making changes to .htaccess. If you plan the WP engine, we highly recommend using our redirect rules tool.  Take Backup of your site by downloading your .htaccess FileFile

For backing up, create a 301 redirect in .htaccess to use File Transfer Protocol to access the FileFile available in your server. Before getting started, make sure you have a backup of your WordPress site

Why need to use a redirect in WordPress and how to redirect a page using the WP plugin?

Consider using plugins, if you don’t want to mess around core website files. There are several different plugins options available that come with greater details. To give a quick overview, set up a redirect using the plugin and use the redirection plugin. 


The first step is to install and activate the plugin in your WordPress dashboard. Click through few items in its necessary setup process. Once done, click on steps taken with redirection plugin options like Plugin support, Redirect logs, 404 logs, and IP logging. 

From the above options page, choose between several different features and click on the redirect link and see how to add a new redirection to your site. Like adding a new post, click on Add New on the redirection management page and fill in the data about redirecting.

It adds the Source URL and Target URL.  Define how one redirects the parameters one set and later assign it to any redirection groups created. 

Once you complete filling these fields, click on Add Redirect and you’re all set to get started. 


How to minimize redirects in WordPress?

There are few legitimate and necessary uses for redirects, which comes with good practice to minimize the need for wherever possible. It’s quite right that one redirect slowing down the page with most web users expect pages to load in less than two seconds. 


If any user encounter redirects, they can immediately leave your website. Therefore, it’s better not to link your data to known redirects, creating a frustrating redirect loop. If you have completed an overhaul of your website, one can use the redirection plugin to monitor, fix and log error which causes problems. 


How to Track WP engine?

We have a great team that helps to configure redirect on your WordPress site. Don’t hesitate to get in touch with us. We offer top developers who allow creating an incredible digital experience for your customers. Let’s discuss your requirements and get the best suitable WordPress website plans to grow your business without hurting SEO.  

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